Ch. 12-Services and Nonprofit Organization Marketing

UNIQLO is a fast retailer and customer service is key to the business. As an employee to company I noticed that there is a use of internal marketing consistently. Internal marketing is the benefits and perks that the employees get from the employer in order to promote better result for customer service. UNIQLO obviously gives their employees a discount on their products. As well as Paid Time Off for their full time employees. But there are a lot of other events and perks that they give.

My store in particular have staff appreciation days. It’s a day given back to the employees for all their hard work. Those days consist of having free pizza and free frozen yogurt during the summer for the employees. Also since our uniform is black we have days where we can wear colorful jeans and other items that differ from our usual uniform. The uniform is all black with our red and white name tag. This is to help the customers know who works in the store. Wearing all black can be a bit boring so the managers ask the employees to submit ideas so that all the employees could dress down a little more. So far we have had colorful sneaker/shoes day, as well as flannel day and most recently UNIQLO 2015 bottoms day. These days are good for sales as well because we would wear UNIQLO products i.e. the UNIQLO flannels, the bottoms, and the Ultra-Light down Jackets (a lot of the employees at UNIQLO own at least 1 of the Ultra-Light Down Jackets/parkas/vest) Once the customer sees us wearing it they would want to as well.

I personally enjoy these days because it feels like a reward after working hard. I noticed that the days that we have staff appreciation events our sales go up and everyone is more likely to smile. Since our store is very detailed as to how their employees dress, greet, and help the customers, it can become a bit overwhelming but having days like these really make us all feel more at ease and of course more appreciated.And that makes me want to work even harder for UNIQLO and move up in the company.