Ch. 16 - Advertising, Public Relations and Sales Promotion

When advertising for a retail store, there needs to be something that shows the customers that your store and product are better and different from that of other stores. UNIQLO tends to show that in their ads. The product of my focus is the popular Ultra- Light down Jackets. In the picture right here, it shows an ad of the jacket. And this picture I took myself, the ad was on the side of a bus stop. I think they did this to show the attributes and benefits in such a simple way. If compared to other retail store ads you can tell the difference in style and the angle that they go towards.

Since UNIQLO is known for being basic and simple with their designs and products you can tell they show that through their ads whereas if you compare their ads to the ads of Old Navy you can tell there is a major difference. Old navy doesn’t talk about their benefits nor attributes really but mostly their prices. And Old navy uses a lot of graphics and color while UNIQLO is really monotone most of the time.

UNIQLO also does a lot of advertising appealing ads but they are very subtle. They usually show the Ultra- Light down Jacket in the mobile state and they show how it looks inside and on a person. Since a lot customer thinks the UNI from UNIQLO means unisex, I feel that the advertisers for UNIQLO use that to an advantage to promote to both woman and men. A lot of stores consider the customers a HER but in UNIQLO our customers are both and so the ads a meant to appeal to both women and men.